The consumers in rural areas were made aware of consumer courts, precision of weights and measures and consumer redressal through "Jago Grahak Jago" campaign of the Department of Consumer Affairs, Government of India on television, radio broadcasting and print media. The campaign was extensively advocated in the states of Rajasthan, Andhra Pradesh and Gujarat in regional, Hindi and English channels and published in more than 25 leading newspapers in each State.

The campaign supports the pilot implementation in the areas of consumer awareness and education, consumer information and advice, redressal system and legal metrology by use of mass media tools for effective and efficient services.

Jago Grahak Jago Campaigns: http://www.asemindia.com/sustainable_consumption_consumer_protection_video.aspx?SubSectionID=0&SectionID=4&RowID=35&ta=3